Electric Vehicle - Sustainability

07/15/2021


The TroTro Diaries electric vehicle campaign which was a 5 month initiative which sought to introduce Ghanaians to the electric vehicles and to drive a conversation around the sustainability agenda. In addition to this, we sought to pilot the TroTro Diaries carpooling service which saw

200 members signing up across various cities to be part of the service.

Informative content (graphic, video and Facebook sessions) were created to address questions that members of the public had. Link to some content:

1. Educating students at University of Ghana campus:
https://www.facebook.com/groups/trotrodiaries/permalink/6139232829450794

2. Education on how to charge electric vehicles:
https://www.facebook.com/groups/trotrodiaries/permalink/6103154146391996

3. Community carpool pilot post:


Educational content reached over 300,000 people across various social media platforms and generated an interest in the adoption of electric vehicles as a cleaner mode of transportation. And was featured on one of the top media websites in Ghana; Myjoyonline.com



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