Behavioural change campaign - UNDP Acc Lab
10/14/2020
"In fact everyone is involved, most litterers are hawkers, followed by pedestrians. Passengers littering the street is very little as compared to others" - Saviour
Using the Facebook group poll functionality, we helped the UNDP Accelerator Lab in Ghana to gain behavioral insights into the littering habits of commuters. In Ghana, over 60% of the population resort to trotros (minibuses) as the major mode of transportation. Unfortunately public transport and bus terminals are one of the major sources of littering.
Having recognized the impact and reach of the TroTro Diaries community, the UNDP Accelerator Lab engaged us to run various community based surveys to enable them gain collective intelligence into the situation.
Through this, we were able to reach over 2,232 respondents and help gain insights for the initiative.
Link to UNDP article: https://www.undp.org/ghana/blog/archetypes-trigger-behavioural-change