Wrong Side of the road
08/01/2022
In 2022, we partnered with Diageo - Guinness Ghana Ltd to run the Wrong Side of the Road campaign which reached over 150,000 people. With over 6,000 pre surveys and 3,400 completed and certified surveys.
The project was designed to help people to understand the consequences of drink driving through speaking to people who made the decision to get behind the wheel after drinking.All stories are real and aim to help prevent other people from making the same mistakes. Link to survey: https://drinkdriving.drinkiq.com/
Being the largest transport community in Ghana, TroTro Diaries was engaged to use it's facebook group community to drive the campaign.